Google, history, technology, internet, business management, business, success 

Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders' guiding mantra: DON'T BE EVIL. 

xvii, 326 p.; 24 cm 

Preface: When Google Grows Up -- Introduction -- Chapter 1 A Healthy Disregard for the Impossible -- Chapter 2 When Larry Met Sergey -- Chapter 3 Learning to Count -- Chapter 4 The Secret Sauce -- Chapter 5 Divide and Conquer -- Chapter 6 Burning Man -- Chapter 7 The Danny Sullivan Show -- Chapter 8 A Trickle -- Chapter 9 Hiring a Pilot -- Chapter 10 You've Got Google -- Chapter 11 The Google Economy -- Chapter 12 And on the Fifth Day -- Chapter 13 Global Goooogling -- Chapter 14 April Fools -- Chapter 15 Porn Cookie Guy -- Chapter 16 Going Public -- Chapter 17 Playboys -- Chapter 18 Charlie's Place -- Chapter 19 Space Race -- Chapter 20 A Legal Showdown -- Chapter 21 A Virtual Library -- Chapter 22 Attacking Microsoft -- Chapter 23 Money Machine -- Chapter 24 The China Syndrome -- Chapter 25 Googling Your Genes -- Chapter 26 Rocket Man -- Appendix I 23 Google Search Tips -- Appendix II Google Labs Aptitude Test (GLAT) -- Appendix III Google's Financial Scorecard -- A Note on Sources -- Acknowledgements -- Photo Credits -- Index